Aunty Berry's
With a foundation rooted in lifestyle and wellness
BRIDGING THE GAP ON APOTHERCARY
THINK WITH STRATEGY AND DESIGN TO CREATE YOUR IDENTITY
Eliminating worry and inspiring a sense of pride to Brand Prouder. Be Prouder.
Art direction & Visual system
Experience strategy & concepting of the ecosystem of the brand
PROJECT OVERVIEW
Derived from the intention of creating greater access to both Western and Eastern medicine
Taking art in the broad sense to amplify the importance of bridging the gap between Western and Eastern apothecary practices, it is clear that your wellness goals seem unattainable and that the presence of both Western and Eastern medicine seems overwhelming. That’s why we created Aunty Berry’s. We focus on your overall wellness and health goals. With our expertise in massage therapy and Chinese herbalism. We will accomplish goals together through the use of products and services.
Some of us view the world as needing greater compassion and love—a place where people are more empathetic, cared for, and supportive of each other. This behavioral mindset is a result of our deep desire to feel protected, supported, and appreciated by the ones we love in life. The feeling of pure appreciation and love is a part of the optimistic nurturance mindstate.
PHYSCHOLOGY
Targeting the sub-conscious
Optimistic NUTURANCE
TYPOGRAPHY
Know the emotions
COLOR THEORY
Creating a system that will attract the target audience. The dark green represents the apothecary and is complemented by the light green, which represents nature. The earth tones of tan and the clean modern simplicity of white.
With a foundation rooted in lifestyle and wellness
THINK WITH STRATEGY AND DESIGN TO CREATE YOUR IDENTITY
Apothecary
Eliminating worry and inspiring a sense of pride to
Brand Prouder.
Be Prouder.
the gap on
Bridging
Project overview
Taking art in the broad sense to amplify the importance of bridging the gap between Western and Eastern apothecary practices, it is clear that your wellness goals seem unattainable and that the presence of both Western and Eastern medicine seems overwhelming. That’s why we created Aunty Berry’s. We focus on your overall wellness and health goals. With our expertise in massage therapy and Chinese herbalism. We will accomplish goals together through the use of products and services.
Derived from the intention of creating greater access to both Western and Eastern medicine
Art direction & Visual system
Experience strategy & concepting of the ecosystem of the brand
Color Theory
Bela Vida means beautiful life in Portuguese (a tribute to heritage). There is a story behind the Lilac (Portuguese national plant). I utilized this significance to complement, colors theories take on moodiness and spirituality. Inflicting a strong emotion towards energy and feeling.
Know the emotions
Typography
Pyschology
Targeting the sub-conscious
Optimistic Nuturance
Some of us view the world as needing greater compassion and love—a place where people are more empathetic, cared for, and supportive of each other. This behavioral mindset is a result of our deep desire to feel protected, supported, and appreciated by the ones we love in life. The feeling of pure appreciation and love is a part of the optimistic nurturance mindstate.
Color Theory
Creating a system that will attract the target audience. The dark green represents the apothecary and is complemented by the light green which represents nature.
Alongside the earth tones of tan and the clean modern simplicity of white. Utilizing complimentary colors (Sage green and tan) for alternative uses, Aunty Berry’s uses these within their design guidelines.
Know the emotions
Typography
Pyschology
Targeting the sub-conscious
Optimistic nuturance
Some of us view the world as needing greater compassion and love—a place where people are more empathetic, cared for, and supportive of each other. This behavioral mindset is a result of our deep desire to feel protected, supported, and appreciated by the ones we love in life. The feeling of pure appreciation and love is a part of the optimistic nurturance mindstate.
Aunty Berry's
With a foundation rooted in lifestyle and wellness.
Bridging
THINK WITH STRATEGY AND DESIGN TO CREATE YOUR IDENTITY
Apothecary
the gap on
Eliminating worry and inspiring a sense of pride to
Brand Prouder.
Be Prouder.
Project overview
Art direction & Visual system
Experience strategy & concepting of the ecosystem of the brand
Derived from the intention of creating greater access to both Western and Eastern medicine
Taking art in the broad sense to amplify the importance of bridging the gap between Western and Eastern apothecary practicesWe know that your wellness goals seem unattainable and that the presence of both Western and Eastern medicine seems overwhelming. That’s why we created Aunty Berry’s. We focus on your overall wellness and health goals. With our expertise in massage therapy and Chinese herbalism. We will accomplish goals together through the use of products and services.
platform user