Evvo
Project overview
Art direction & Visual system
Experience strategy & concepting of the ecosystem of the brand
The only wellness shop focused on mental and physical fitness.
“Art is a form of communication. Alongside words, actions, and vibrational energy. The combination of the mentioned can aid in creating an association. The trick is to utilize each individually to tell the same story.
The mission of my business is to raise the vibration of the world. It’s to show people their power- anyone can evolve, with the right mindset and tools. I’d love to inspire others to be the best, happiest version of themselves. The nutrition club business model is my vessel for expressing love and gratitude for being able to serve humanity and add positive energy to the world. Trueline – Evvo understands that we as a society must evolve both mentally and physically to amplify a greater positive vibration onto the community that we empower.
Color Theory
Dark blues are strong and reliable representing raising the vibration of the world and the awareness of the need for love, positivity, and good.
Utilizing complimentary colors. Light blues are refreshing and friendly while whites can be utilized for a base palette.
Know the emotions
Typography
Pyschology
Targeting the sub-conscious
INTERNAL STRENGTH
The combination of an empowerment motivation and a promotion regulatory approach to decision making.
To feel empowered — to feel capable and equipped to take on life’s challenges. The desire to have greater control of one’s life and choices is the basis of an optimistic empowerment mindstate.
To raise the vibration of the world. It’s to show people their power- anyone can evolve
EVERYONE CAN
EVOLVE
THINK WITH STRATEGY AND DESIGN TO CREATE YOUR IDENTITY
Eliminating worry and inspiring a sense of pride to Brand Prouder. Be Prouder.
Art direction & Visual system
Experience strategy & concepting of the ecosystem of the brand
PROJECT OVERVIEW
The only wellness shop focused on mental and physical fitness.
“Art is a form of communication. Alongside words, actions, and vibrational energy. The combination of the mentioned can aid to creating an association. The trick is to utilize each individually to tell the exact same story.
Taking into account the below mission. I created Evvo’s identity
The mission of my business is to raise the vibration of the world. It’s to show people their power- anyone can evolve, with the right mindset and tools. I’d love to inspire others to be the best, most happy version of themselves. The nutrition club business model is my vessel of expressing love and gratitude for being able to serve humanity and add positive energy to the world. Trueline – Evvo understands we as a society must evolve both mentally and physically to amplify a greater positive vibration onto the community that we empower.
The combination of an empowerment motivation and a promotion regulatory approach to decision making. To feel empowered — to feel capable and equipped to take on life’s challenges. The desire to have greater control of one’s life and choices is the basis of an optimistic empowerment mindstate.
PHYSCHOLOGY
Targeting the sub-conscious
Internal strength
TYPOGRAPHY
Know the emotions
COLOR THEORY
Creating a system that will attract the target audience. The dark green represents the apothecary and is complemented by the light green, which represents nature. The earth tones of tan and the clean modern simplicity of white.
To raise the vibration of the world. It’s to show people their power- anyone can evolve
THINK WITH STRATEGY AND DESIGN TO CREATE YOUR IDENTITY
EVOLVE
Eliminating worry and inspiring a sense of pride to
Brand Prouder.
Be Prouder.
EVERYONE CAN
Project overview
“Art is a form of communication. Alongside words, actions, and vibrational energy. The combination of the mentioned can aid to creating an association. The trick is to utilize each individually to tell the exact same story.
Taking into account the below mission. I created Evvo’s identity
The mission of my business is to raise the vibration of the world. It’s to show people their power- anyone can evolve, with the right mindset and tools. I’d love to inspire others to be the best, most happy version of themselves. The nutrition club business model is my vessel of expressing love and gratitude for being able to serve humanity and add positive energy to the world. Trueline – Evvo understands we as a society must evolve both mentally and physically to amplify a greater positive vibration onto the community that we empower.
The only wellness shop focused on mental and physical fitness.
Art direction & Visual system
Experience strategy & concepting of the ecosystem of the brand
Color Theory
Bela Vida means beautiful life in Portuguese (a tribute to heritage). There is a story behind the Lilac (Portuguese national plant). I utilized this significance to complement, colors theories take on moodiness and spirituality. Inflicting a strong emotion towards energy and feeling.
Know the emotions
Typography
Pyschology
Targeting the sub-conscious
Internal strength
The combination of an empowerment motivation and a promotion regulatory approach to decision making.
To feel empowered — to feel capable and equipped to take on life’s challenges. The desire to have greater control of one’s life and choices is the basis of an optimistic empowerment mindstate.
Evvo
We know that your wellness goals seem unattainable. That’s why we created Evvo. We focus on your overall wellness
everyone
THINK WITH STRATEGY AND DESIGN TO CREATE YOUR IDENTITY
can evolve
Eliminating worry and inspiring a sense of pride to
Brand Prouder.
Be Prouder.
platform user